ROI and Innovation

Rob Cottingham

I came across this cartoon the other day and it really hit home about the focus on ROI.   Listen, don’t get me wrong – I understand the importance of measuring ROI. But sometimes, it is not as easy as A+B=C. Sometimes you need to just let it incubate. Let folks try it, stretch it, taste it and see what they can come up with. You never know…a new wheel might be around the corner.

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