Give me my Status Updates…with e-mail

Every vendor (worth their salt) is now rushing out status updates products to catch the “Twitter Wave”. And that is great and status updates are a fantastic way to connect, build relationships, find people/content, etc.
But unfortunately, within the enterprise, e-mail is King (status updates are like the 2nd Prince from the throne). And if you want adoption for new software and change how people collaborate, you have a better chance going to a place where people already are during the day – their inbox.
I actually still know people who sometimes do not open their browser all day. And their instant messaging is running in their e-mail client. At least give users the option of having it there so you can reach a wider audience. That way, change is right in front of people. Make it easy. Make the change enjoyable. And let them make the change.


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